AT&T

Role: Design, Animation, Simulations 
Software : Cinema4D, Thinking Particles
Studio: The Mill
Director: Rama Allen


Particle Research 
In essence, an organic flow that goes through sequins is a motion graphics technique that seeks to create a natural, unforced movement. It requires technical skill and an eye for detail to achieve the desired effect. When done well, this approach can result in visually stunning animations that feel harmonious and engaging to the viewer.

Process / Research

I had the opportunity to work on an exciting project where I researched and developed particle behaviors to effectively communicate complex concepts. One of the major challenges we faced was creating particle systems that could be replicated using procedural software, which allowed us to run them seamlessly on our website. Another challenge we overcame was using only Thinking Particles inside Cinema 4D, as this enabled us to easily translate most of the settings.

After weeks of dedicated work, we achieved our goal and developed various graphic styles that can be replicated through procedural trials. The end result was a visually stunning and effective way of conveying these concepts.

Flocks

One of the most fascinating aspects of particle systems is their ability to mimic the behavior of real-life phenomena. In a recent project, we leveraged this capability by implementing a flock-like system to drive particles that left trails behind them.

This system was achieved by simulating a group of particles that interacted with each other in a way similar to that of a flock of birds. Each particle was programmed to follow a set of rules that determined its behavior, such as following the movement of nearby particles, avoiding collisions, and following a leader. By using a flocking algorithm, we were able to create a cohesive and organic movement of particles that resembled a natural flock.
Invisible Objects

When it comes to exploring the shapes and patterns of invisible or abstract concepts, using traditional visualization methods may not always be the most effective approach. That's where particle systems and trails come into play.
 
By using particle systems to create a dynamic and constantly moving visual representation of these concepts, we can more easily analyze their patterns and shapes. As particles move and interact with each other, they can leave behind a trail that shows the path they took. This trail provides a visual representation of the particle's motion, allowing us to see the paths and patterns they create.

Landscapes And Cities

Particle systems can also be used to visualize terrain, providing a dynamic and constantly changing view of the landscape. By using advanced algorithms to simulate particle movement and interaction, we can generate a realistic representation of terrain that takes into account factors such as erosion, sedimentation, and weathering.

By incorporating terrain data into the particle system, we can generate a detailed and accurate representation of the landscape. As the particles move and interact, they can leave behind a trail that shows the shape and contour of the terrain. This approach provides a much more realistic and dynamic representation of the landscape.

Process / Research

In this video summary, we have compiled all of the tests we conducted, showcasing the diverse range of approaches we took in exploring the potential of particle systems and other advanced graphics technologies. From creating a city made of particles that dissolves to visualizing terrain with particles, each test provides a unique and compelling insight into the power of particle systems in creating stunning visual representations of complex concepts.